Some signs direct, other signs warn…but there are also signs that seduce.
Eat here, buy me, trust me…vote for me!
Promotional sign in Kyoto, Japan - photograph Else Kramer
Signs to lure people into taverns were already in use in the Roman Empire. And during the Middle Ages, traders were allowed to use signs to direct people to their establishments.
In 17th century Europe signs got so large that they were making traffic rather difficult - and becoming a danger to the public. Signage regulation became necessary - as it still is today.
We are so used to being surrounded by seductive signage that it hardly registers anymore.
Today, notice how many times and in how many different ways signs are trying to seduce you.
Promotional sign in Tokyo, Japan - photograph Else Kramer
Share the seductive signs you spot using the hashtag #kramerseye on Instagram or Twitter.