As we saw yesterday, columns can become canvases for stories. In 1854, German printer Ernst Litfass realised they could solve the city’s ‘poster problem’.
Signs were haphazardly posted all over the city and becoming a public nuisance. Litfass invented the idea of a designated space for this signage: the advertising column. In Germany, they are now known after their inventor, as Litfaßsäulen. (Sadly, in Berlin, most of them well be demolished in 2019 - so capture them while you can).
Advertising columns soon became a regular feature in European cities, especially in France, where the columns are called colonnes Morris after Gabriel Morris, the printer who held the concession for advertising in 1868.
Many have been removed since, to be replaced by more modern means of advertising.
But some beautiful advertising columns in European cities still remain, displaying colourful posters for performances and movies.
Today, go look for those columns. And capture them before they’re gone.
Share your finds on Twitter or Instagram, using the hashtag #kramerseye.